High School Brand Identity System Project
For questions or comments about this project, please contact Andy Shaffer at andy.shaffer@slcschools.org.
You spoke, and we listened!
We are excited to update you on the status of East, Highland, and West High School's new Brand Identity Systems.
In September of 2011, high school administrators realized that school communication efforts were not as effective as they should be large part due to a very fragmented visual message. A quick survey of current communications at each school proved that there is no single official logo, block letter style, letterhead template, or mascot artwork in use and that materials currently in use are unorganized, poorly converted from old graphics, un-original clip art, or stolen graphics from other institutions; the latter two posing possible legal concerns.
To accommodate new and exciting programs and curriculum, increased student engagement, and a growing student and alumni base, school and district administrators decided to launch a project to consolidate current graphics into a brand identity system that best represents history, tradition, and excellence in education of each high school in a fresh and professional manner. In order to truly reflect each school's community and spirit, we would encourage all students, faculty, staff, alumni, and friends to participate in the process.
To achieve this goal, each school worked closely with the district Communications Department in creating a first draft of a brand identity for the school. The first draft concepts were distributed electronically on the school's website, the district website, both district and school Facebook Pages and Twitter Feeds, and in emails to many members of the community. Each venue was also used to gather feedback on these first concepts. The feedback has been compiled and analyzed, and we are now ready to move forward with the next steps in this process.
In response to the feedback we've received, we will be lengthening the timeline to allow the proper creation and participation of a branding committee as mentioned above. There will also be a "call for entries" to allow concepts to be submitted by members of the community. The concepts will be considered by the branding committee and ultimately narrowed down to no more than 4 final concepts of which the public will then have an opportunity to vote on.
The "call for entries" for community submitted concepts will begin on Monday, August 20 and will close on Monday, September 17. Click here if you're interested in submitting a design of your own.
We would like to thank you all for your participation and feedback thus far. Please stay tuned for further updates on this exciting project.
